Why Video Matters for Business Owners

It’s no longer a question of  “whether I want to do it or not” when betting on video for your business. It’s been a long time since the days when films were a treat. Making videos for business brands is a necessity today that you cannot ignore.

I understand that you still think watching films is too expensive. These are the seven reasons why a video matters for business owners:

1.    Sales and Conversions Are Boosted by Video

You can earn a significant income through videos. Well-optimized videos drive high conversion rates and lead to more sales. Your landing page can rise by 80% if you include a product video.

2.    Google Is a Video Lover

You may lengthen the duration that visitors stay on your website by adding videos. More prolonged exposure increases credibility and informs search engines that the material on your site is solid.

Moovly provides these enormous stats: If you have a video embedded on your website, you have a 53 times higher chance of being first in Google searches. The impact of videos on your search engine ranking has significantly increased since Google acquired YouTube.

3.    Video Marketing Can Clearly Describe Anything

Are you introducing a brand-new good or service? Please make a video to demonstrate its operation. Users report watching explainer videos to learn more about a service or product 98% of the time. Because of this, 45% of businesses that employ video for marketing claimed to have an explanatory video on their home page. 83% of those companies claimed that their main page video was doing great.

4.    The Appeal of Video to Mobile Users

Mobile and video are inseparable. 90% of people use mobile devices to watch videos. Views of mobile videos have increased by 233 % since Q3 of 2013. According to YouTube, the annual growth in mobile video consumption is 100%. Your multimedia audience is expanding.

5.    Videos Have a High Recycling Rate

Let’s address the issue that is the room’s elephant. I am aware that making films for a business can be expensive. But after reading this post, especially after this point, I have a hunch you won’t consider it that way. You should resist the temptation of video personalization being final. The reason for this is that videos are ideal for recycling.

6.    The ROI for Videos Is Astounding

Without Return On Investment (ROI), what would business owners do? They enjoy using it to gauge the effectiveness of their investment. We know how many business owners feel about investing in videos considering their expense; they give them the thumbs up!

7.    Videos Are Advantageous for Email Marketing

Since I just discussed email marketing, it’s only fair to emphasize that videos can also benefit your company. Including the word “video” in your subject line can increase your email campaign’s response rates by 7 – 13%. That shows how powerful video is for organizations.

Videos increase your emails’ open rates as well as their click-through rates. Because the video can’t be embedded in the email, you’ll have to provide a thumbnail, but even that can be very effective.

Here’s What You Should Know

You may connect with consumers in new ways and enjoy several benefits with video integration that are not available with written content. You can continue using textual content completely. It’s not a binary choice; you may combine written and video material to achieve the best of both worlds.

It’s time to investigate video marketing if you’re looking for fresh ways to stand out in today’s cutthroat internet climate.

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