Although there are many SEO audit tools available, nothing comes close to having manual website audits. That’s because the former only follows a preset number of technical guidelines, often making it devoid of the expertise that only SEO experts can bring.
Knowing this, you should get a manual site audit from proven SEO experts every so often. To learn more about its benefits and where to get a non-automated SEO audit, make sure to read the rest of the article below.
Automated vs. Non-Automated SEO Audit
Don’t know the difference between a manual and automated analysis? Here’s a brief backgrounder of their differences.
Automated Site Audit
This uses free SEO audit tools like Screaming Frog SEO, SEMrush, and Ahrefs.
These programs check your site and produce audit reports of common SEO issues like broken pages and links. They also explore various technical problems that may plague your meta description, title tag, and other site areas.
Non-Automated SEO Audit
Also known as manual analysis, this includes recommendations made by an auditing expert.
Even if you have the best tools that provide all the statistics you need, they are all for naught without any human insight. The consultant can help interpret these figures often taken from Google Search Console and Google Analytics and make necessary recommendations on how to improve your web page SEO.
Benefits of a Non-Automated SEO Analysis
While automation makes for faster outputs, it shouldn’t be the case for your web pages. Manual analysis is still the recommended option if you want to enjoy these five benefits:
Aligns Your Website With Industry Standards
Unlike a completely free SEO tool, a manual audit can align your site with the latest industry trends. That’s because a consultant can make recommendations according to ever-changing trends and technologies.
The usual auditing tool can only make generalized recommendations, which may not work if you have a specialized or niche page.
Enhances User Experience
Although SEO tools can give insights on how to improve UX, they don’t have the eye that experts have. For example, an audit tool can’t make recommendations on optimizing the CTAs of your website and meta descriptions or even making sense of your keyword research.
At the same time, non-automated analysis can easily catch specific issues, such as bad site navigation, long Contact Us forms, mediocre page titles, content quality, and other areas that may affect your digital marketing strategy.
As UX is essential for good search engine results, a manual survey is the best way to rank higher in Google.
Ensures Proper Website Indexing
Search engines work by indexing your entire site. But if you want Google to focus more on specific web pages, you need non-automated auditing.
Auditing tools, on the other hand, only provide limited help. While they can check the indexing status and provide SEO reports, they don’t index other essential pages such as the add to cart, checkout, and thank you pages.
Additionally, these SEO checker tools can’t make recommendations for the noindex tag so that web crawlers don’t index them.
Prevents Duplicity Issues
If your website comes with multiple URLs (HTTP and HTTPS, for example), you stand to lose your Google rankings due to duplicity.
With the help of non-automated auditing, an analyst can determine whether the multiple versions of your site work. He can check for the response code of these versions to prevent duplicity problems in the long run.
Provides Sound Recommendations
Compared to the usual auditing tool like SEMrush and Ahrefs, a non-automated survey can make recommendations for technical problems that need optimization.
These often include insights on improving internal linking, content, navigation, footer information, and mobile view, among others. With this data, you can optimize your site to boost its organic search results.
Where to Get Manual SEO Audits
You can get the best SEO site audits from agencies such as SEO Leverage. It offers a manual deep-dive analysis that fares better than just the usual SEO audit tool.
The company does so through four phases, namely:
- Evaluation of SEO performance. Consultants will first establish a benchmark of website SEO. These factors can determine how you can improve website and mobile usability and overall user experience.
- Website audit for content. Analysts will check for thin or duplicate content. This will help them brainstorm keywords and topics for future page content.
- Technical SEO audit. Although this phase uses SEO tools, consultants will evaluate the results to help you improve site structure, title tags or meta tags, and internal links.
- Link audit. Since broken links can bring your page down, this phase is designed for analysts to help you find them. That way, you can create a more robust backlink profile for the best SEO rankings.
Now that you know where to get non-automated auditing, it’s time for you to sign up for the service. With this, you can enjoy personalized recommendations on how to get better Google rankings and more user traffic.