Over the past few years, voice search has gained a lot of popularity because customers find it to be more convenient and easy to use. There is no doubt in the fact that voice search is rapidly growing and search engines like Google have already invested in this technology in order to facilitate the users. In the year 2016, 41% of adults and 55% of teenagers were already using the technology of voice search.
Voice search is adopted by various smartphone manufacturers as well because these companies know that this technology is going to open doors to many other opportunities in the future. Some of the manufacturers that have adopted this technology are Apple, Samsung, Microsoft, Google, and Amazon. With the passage of time, these companies have reduced the rate of errors occurring in the results of voice search so that users can have a better experience.
Digital marketers should appreciate this technology and they should take all the necessary steps that are required to implement the latest SEO trends. If you are still using old SEO techniques, you should seriously consider incorporating voice search in your strategy in order to keep up with the changing market trends.
Voice Search Statistics
Let’s take a look at the statistics of voice search in order to get an idea about its growth in the upcoming years.
According to Bright-Local Study, in the year 2018, around 58% of the people have already used voice search to find information on local businesses. 46% of the people use voice search to find a local business on a daily basis and 27% of these people visit websites after using voice search. In addition to this, 76% of the people use smart home speakers to conduct a voice search at least once a week and 53% of these people perform voice searches on a daily basis. These numbers are expected to grow in the coming years.
Voice search came into existence in 2008 and since then, it has been growing at a tremendous rate. According to the annual internet trends report by Mary Meeker, voice search usage is 35 times more than the year in which it came into existence.
Voice Search Statistics 2021
According to the prediction made by Com-Score out of all the searches, 50% will be conducted by voice search. This prediction seems to be right because voice search is already on the rise and this technology is also coming in TVs so that users can search online easily. Investing in voice search technology is a must because a lot of customers are getting used to it.
By the end of the year 2021, the search behavior of most of the users will completely change as they won’t be requiring a screen to conduct an online search.
Voice Search Growth & Device Saturation
In the year 2011, Apple launched Siri on the iPhone 4s. It was quite an innovation at that time but Siri failed to interpret searches on several occasions and that is why people stopped using that feature. Over the years, as technology has emerged, voice search has become advanced as well. Bixby in Samsung is a good example of voice search because it has enhanced features and can understand every single word that you speak. Moreover, you can also talk to the voice search as it is programmed to answer questions that are not entirely search-based. For example; “Hey Bixby, how are you?”
Nowadays, voice search is also coming with TVs. For example; the C6 TV by TCL comes with Artificial Intelligence and voice search feature which is very useful for tech-savvy people who are already used to the voice searching feature.
Google Home Search
In the year 2013, Google’s voice capture ability was 78% which is not competent because it used to misinterpret the words that people spoke. However, now that Google has made several advancements over the years, Google has increased its voice capturing ability to 90% which will eventually go on to 100%. In addition to this, Google recently stated that around 20% of all the searches are made by voice command and this illustrates the fact that voice searching is becoming increasingly popular.
Do people prefer using voice search devices?
According to research conducted by Activate, around 21.4 voice search devices would be available in every household in the United States. Voicelabs made a claim that in the year 2017, voice devices will increase to 33 million. However, their prediction turned out to be wrong because voice devices increased to 45 million. Therefore, it is safe to say that people will continue to use voice search in the upcoming years and you might see new devices in the market in near future.
Voice Search Optimization
Voice search has completely revolutionized the way people conduct online searches. You just need to speak into your smartphone and the results will be displayed there and then. Marketers need to optimize their website for voice search in order to rank it better for the people who prefer using voice search.
You can also keep track of your previous searches by enabling the voice assistant, which is available on your smartphone. This feature allows you to quickly launch the website that you visit regularly. Making it easier for you to review your online activity. With an enabled voice assistant, you can ask questions and command the assistant to perform certain tasks like typing a text message. The chances of your assistant making an error in performing a certain task are significantly low because artificial intelligence has advanced. And it will eventually reach perfection.
The traditional system of making an online search is practiced by a lot of people. But it is certainly not as convenient as a voice search. In order to generate more traffic to your page. you need to focus on the content that is going to be posted online for the general public. It is worth mentioning the fact that in order to optimize your website, you will need a stable internet connection like the one offered by AT&T Internet. Although it is a daunting task, you still need to optimize it for smartphone users in order to carry out your marketing strategies successfully.