If you search the internet you will find that video is one of the most trending marketing strategies in the world, especially in the past decade. Specifically, in 2021, the video has become a more trending and effective marketing strategy for business.
In this article, we will tell you about some video marketing statistics for business in 2021 which will prove that this is the right time for making a video. These marketing statistics will guide you to become a video marketing expert. So stay tuned till the end,
Demand For Video Content Is Increasing
55% of the people demand more videos from a brand of business organizations. Many industries are using this chance to influence the consumers. They are making different types of video content in order to meet the public demand.
Demand for video content is increasing day by day because people like to watch videos and pay more attention to them.
Video As A Powerful Marketing Strategy
84% of the current video makers say that they are using video as a marketing strategy because they feel that it has a very effective and positive impact on their sales.
94% of the marketers who are using video marketing strategy claim that consumers appreciate their product and service easily.
91% of the marketers say that the pandemic situation has made the video marketing strategy more successful. Though some of the marketers said that the pandemic has affected their plans to create videos.
96% of the consumers are saying that the number of video contents has been increased by the last year.
So, It’s crystal clear that the marketers are using video as a marketing strategy Because people are giving more priority to it and demanding more video content from the brand or business they support.
Profit Of Video Marketing
If you research the return on investment(ROI) of video marketing then you will find that most marketers are satisfied with the ROI of their video content on various social media.
Most people are active on social media. That’s why it’s very easy to reach them by posting video ads to social media. Business companies or brands are using video marketing strategies to build their brand awareness, trust and to inform their brand and product to the customers.
Video Marketing Overview
The statistics for the last five years are given below:
In 2020, 86% of the marketers used video as their marketing strategy tool. In 2019 ,2018, 2017 and 2016 it was accordingly 87%,81%,63% and 61%
So, we can see that the number of using video as a marketing strategy has increased by 41% since 2016. And 99% of the current users said that they will continue using video as a marketing strategy.
We think now you have got the resources that you need to know about video marketing statistics for 2021.
The effect of the global pandemic of 2020 has increased the demand for video content. People became more active on social media as they are not able to come out and see the products or get the services they need during the period of lockdown. So, they are finding the products online and preferring video to understand about the products.
However, if you are thinking of investing in video marketing then probably you would be glad to know that you don’t need a huge budget to create videos for your business. And if you are waiting for the proper time to start then we will say that 2021 is the best time to use video marketing as a marketing strategy for your business.
Thanks For Reading
More Read On Forbes Magazine