Questions You Need to Ask a Google Ads Agency Before Hiring Them
So, you decided to hire a Google Ads agency to run all of your advertising. However, your business is at the point where it needs to grow, and there’s just one avenue you haven’t explored yet – paid advertising.
You’ve done your research and are convinced that hiring an agency is the best way to go. But before you sign on the dotted line, there are a few questions you need to ask. Here are five of the most important:
1. What’s Your Google Ads Experience?
This is probably the most critical question you can ask. You want to hire an agency with a proven track record in running successful Google Ads campaigns. Ask for examples of previous campaigns they’ve run and try to get a sense of their results.
You wish to hire someone with loads of experience and always up-to-date with the latest Google Ads changes. This way, you can be confident they’ll be able to run a campaign that meets your specific needs and delivers ROI.
2. What’s Your Approach to Campaign Management?
The way an agency manages your campaign will have a big impact on its success. So, you need to make sure they’re using best practices.
The agency should constantly monitor your campaign and make changes where necessary. They should also be A/B testing different elements to see what works best. And they should constantly be on the lookout for new opportunities to improve your campaign.
3. What’s Your Fee Structure?
This is an important question because you need to ensure you’re comfortable with how an agency charges for its services. Some agencies charge a percentage of your ad spend, while others charge a flat monthly fee.
You have to find an agency that charges a fee structure that aligns with your budget. But you also have to ensure they’re not skimping on quality to save a few bucks.
4. What’s Your Reporting Process?
Transparency is key when working with an agency. You have to see how your campaign performs to make informed decisions about its future. Some agencies only provide monthly reports, while others provide weekly or daily reports.
The significant thing is that you can get the information you need when you need it. This way, you can ensure your campaign is on track and adjust course if necessary.
5. What’s Your Cancellation Policy?
You should always have the option to cancel your contract with an agency if you’re unhappy with their services. But you must ensure you understand the agency’s cancellation policy before signing on the dotted line.
If you’re not happy or you can’t justify the cost, you should be able to cancel without penalty. But, some agencies charge hefty cancellation fees. So, make sure you’re clear on the policy before you commit.
You’ve Done Everything Else to Improve Your Business
You’ve ramped up your social media game, did the whole Linkbuilding thing, and now you’re ready to take your business to the next level by hiring an agency to manage your Google Ads. But, before you do, ask them these five crucial questions. This way, you can be confident they’re the right agency for the job