Instagram Influencer: the Fame of Digital World
No one. Absolutely not a single soul on Earth would know they need something specific until an influencer decides to create content with an “a lot of you asked me about it…” title and call to action.
You would be surprised to find out that they are right.
Sometimes, you need a little nudge to notice the absence in your life, and someone reliable needs to influence you to purchase it.
That’s exactly what a successful Instagram influencer does.
So, we listed below everything you need to know about the magic of influence in the business world.
What is an Instagram Influencer and What is Their Importance?
An Instagram influencer is an active platform user, who has created a reputation on Instagram for a particular niche and has an effective internet personality.
The high follower count and engagement rate of the best influencers enable them to appeal to Instagram users who share similar interests and make them a trustworthy resource they often seek for.
Hence, they are capable to influence and persuade others with their unique content and creative approach.
Instagram influencers today are especially important for businesses as they are a significant component of the social information network and marketing industry.
Businesses collaborate with social media influencers to:
- Build a presence on social media platforms and boost brand awareness,
- Increase engagement rates with organic interactions,
- Strengthen credibility and trust between the brand and customers,
- Reach a large audience and targeted market faster,
- Improve content strategy,
- Increase SEO and ROI,
- Increase social media followers and sales within cost-effective methods.
Different Types of Influencers
It is possible to categorize them based on their number of followers, the social media platform of their accounts, the type of content they post, and their level of influence. remember that there are always different ways like buying followers and it depends on you to choose your way!
From a business perspective, they can be divided into four categories.
- Mega Influencers
With over a million followers, mega influencers have high visibility on social media and are the traditional celebrities of the influence age.
Well-known celebrities such as Cristiano Ronaldo, Ariana Grande, and Selena Gomez carry this title and due to their cost are often chosen as the brand ambassador by big brands.
- Macro Influencers
A macro influencer has followers of more than 100k and less than a million.
Often, they are internet personalities who were not a celebrity before and grew their career on digital platforms.
- Micro Influencers
Although with less than 100k followers, a micro-influencer still owns a large following on the platform and often focuses on one subject of their knowledge to interact with others.
So, to grow your Instagram followers you can think about micro influencers. Small businesses often collaborate with a micro-influencer to reach their targeted audience.
- Nano Influencers
Although they don’t have more than 1k followers, these people still have the capability to influence and persuade their followers to purchase a product or service.
Therefore, businesses sometimes choose to work with more than one influencer or with their creative campaigns, they encourage their customers to become nano influencers by sharing their experiences and reviews about the product.
How to Become an Instagram Influencer
If you want to become someone’s favorite influencer, you need to gain more followers and need to know it doesn’t happen overnight.
You need patience and a clear plan.
Here are the steps for aspiring influencers to gain followers and start their Instagram careers.
Decide your Instagram Niche
Think of illusionist Zach King, whose YouTube channel has 13.9 million followers, and Spanish YouTuber AuronPlay, who has 29.1 million followers and impressed the internet with their sense of humor. maybe they used one of the best sites to buy Instagram followers or they just keep posting. Why do you think they became popular?
Before you become an Instagram influencer, you need to find the right niche to gather your audience on Instagram. While choosing your Instagram niche, you can focus on:
- Your interests and likes,
- Your knowledge.
It is important to pick a niche you can post consistently about. If you’d like to decide on one of the popular niches like top Instagram influencers, you can be one of:
- Beauty influencers like the makeup artist Huda Kattan, and own your own makeup line like James Charles.
- Lifestyle influencers like Joanna Gaines and Carlinhos Maia,
- Fitness influencers, like the developer of a zero-equipment fitness program, Kayla Itsines,
- Travel influencers like Murad Osmann, who had been acknowledged among top influencers by Forbes and Australian travel blogger Jessica Stein.
Create Your Instagram Account
If you aim to influence buyers, you need to track your engaged audience with online tools. Therefore, instead of creating a regular account, you need to switch to a business account.
To switch to a business account:
- Go to your Instagram profile and tap on Settings,
- Select Account and later, Switch to a professional account,
- Tap on Continue and fill in the necessary information.
Once you switch to a business account, you will be able to:
- Analyze the performance of your Instagram stories, posts, and promotions,
- Receive insights about your Instagram followers and the engagement rate of your content.
Create Instagram Posts and use Relevant Hashtags
Most popular Instagram influencers post consistent content to reach the audience and prove to be active users of the platform.
Therefore, try to keep your Instagram feed post content creative and engaging, something that can help users to distinguish your account from other influencers’.
When it comes to using hashtags, it’s important to be relevant. Instead of using popular hashtags for your content to appear on the Search & Explore page, keep them relevant to gain the trust of your followers.
How to Collaborate with a Business for an Influencer Marketing Campaign
Businesses try finding influencers to support their business goals and implicate their social media marketing strategy. So, they use various methods to find the right social media influencer who will appeal to their target audience.
Instead of waiting, however, you can also advertise yourself for a campaign collaboration.
Here is how potential influencers can collaborate with businesses:
Apply to an Instagram Influencer Marketing Platform or a PR Firm
Creating an account on one of those platforms will help companies to contact you in case you fit their campaigns. Some popular platforms are:
You can also apply to a PR firm to be informed about possible collaboration options for campaigns.
Introduce Yourself with a Media kit and Analytics Report of Your Social Accounts
A media kit is the best way to introduce yourself and your content to a company while analytics reports can provide valid data about your followers, their engagement rates, and more.
Collaborate with Other Instagram Influencers
Building relationships are the most effective way to show your influencing skills. By collaborating with others, you can learn about their experiences with influencer marketing or even their niche.
In today’s world, even luxury brands can’t engage with the audience with advertisements despite having more than a million followers.
Most followers look for a trustworthy resource and an Instagram influencer provides them with what they are looking for.