How to Build a Growth Team for Your Business
Today, there are over 30.2 million businesses in the United States. As a result, companies are trying to reinvent themselves to stand out from the crowd.
One way to do this is by growing their team. Growing your team can be a frustrating process, knowing how much to grow and how to make it happen.
While it can be frustrating, it doesn’t have to be. Read this guide on how to build a growth team for your business today!
What Is a Growth Team?
Your growth marketing strategy should include people who are data-driven, versatile, highly skilled, and more. They’re focused on growing your company’s techniques, including revenue generation ratio and customer acquisition. Check out this page for different ideas for growth teams and success.
Growth teams will use experimentation to find what works best for your business. It could include UX experts, data analysts, salespeople, marketers, etc.
They’ll need to think about how the company retains and acquires customers. The growth team will use data analysis to better understand the target market.
Your growth and strategy team might start with a hypothesis. With this, they’ll analyze the results. Through analysis, they’ll be able to come to a solution.
It could also include improving your marketing goals. They might come up with new methods for marketing or repeat the options that work.
Identify Your Goal
Think about your main goal for your company. Consider a growth strategy plan to help.
Break the main goal into smaller goals. Think about the different smaller goals that need to happen to make the larger goal a success.
Build Your Team
Don’t wait too long to create a growth and marketing team. Many start to invest as soon as they have a product on the market.
For a growth engineer, you want one who is a self-starter. They also need to be OK with tests that don’t yield high results.
Many of the tests will be smaller. Consider newer engineers with only a couple of years of experience.
Consider candidates with prior growth experience. They need to be data oriented.
Even if the numbers are successful, they’ll want to research why. This will help them repeat these stats in the future.
In data science roles, you want employees who are comfortable with coding. They also need to have strong communication skills. If you’re a smaller business, you might only need one person on your growth team.
Who is included on your growth team will depend on your industry?
Some people might include:
- A designer
- Product manager
- Software engineer
If you’re looking to focus more on marketing, you might include graphic designers, social media managers, etc.
Consider a Growth Agency
If you’re not sure where to begin, a growth agency could help. They’ll help you build your team.
Growth agencies have years of experience under their belts. They can coach you along the way toward your goal.
Hiring an agency could also save you money. Instead of wasting time and money on the wrong candidates, they’ll find you high-quality options from the start.
Build your growth team and start small. You can add roles to your team as necessary.
Keep your goal in mind as you build your team. Use analytics to help you decide what roles should be added next.
Identify Growth Channels
Identify channels for your next few experiments. Think about how people use your products today and how you can offer them solutions.
Use segmentation tools and the peer review process to analyze findings. Use a clean data set to track goals.
A dashboard will contain a set of metrics to help your team test results and run experiments through dashboards.
Use KPIs to measure your results. There are various KPIs that you can choose from depending on your company’s goals.
Have your team focus on the 1 main goal. This will help them determine your marketing strategy as well.
When your growth team focuses on your goals and delivers, it’s time to scale up. Think about what you’d like them to focus on next.
At this point, you should have an idea of which channels deliver a higher return. Consider hiring a specialist who can duplicate your success.
Your team from the start might just have 1 or 2 people. As you grow, you’ll want to consider a team lead. It’s hard to maintain a team on your own without a leader.
A team lead will give you more time in your day and focus on your goal. They’ll be more likely to replicate past successes.
Consider Consulting Partners
Agencies could have members of the growth team with experience. You could hire them for the long or short-term.
An agency could help fill in the gaps as needed. They can test and validate different concepts.
Ask Interview Questions
As you’re building your team, you’ll want to ask important interview questions. Find out their hobbies, what they enjoy reading, what courses they’ve taken, etc.
Consider LinkedIn to find ideal candidates. Facebook ads are another option. You could also find freelancers with these options.
Understanding How to Have a Growth Team
After exploring this guide, you should have a better understanding of how to have a growth team. Take your time deciding if it’s right for you and how you can proceed. Keep these tips in mind as you grow your team.
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