If you are in the digital marketing industry, then you might have faced some instances wherein you had to explain to your clients the difference between traditional and online marketing. In the past few years, the online marketing industry has exponentially increased and is now estimated to be a $186.2 billion industry.
Traditional marketing is still being used by big names in the industry because it is still a major medium of marketing your brand. On the other hand, online marketing is the new normal in the industry and has been adopted by almost every company out there. If you too are someone confused about the difference between both and want to know how online marketing is dominating the sector, then the following discussion can help you understand.
The Basic Definition
Any traditional marketing strategy involves the conventional ways of marketing a business such as running campaigns in magazines, newspapers, television or banners. These are still used a lot by famous companies.
On the other hand, online marketing is a fairly new way of marketing a business through techniques like digital marketing, PPC services, mobile apps, websites, social media etc. It is a growing industry and the incredible results it gives are incomparable. In simple words, online marketing has outraged traditional marketing.
Traditional marketing is great for targeting audiences in a small scope. Using the traditional way of marketing for an area like a city or a village can do wonders for your brand. Traditional ways like ads in newspapers and billboards are great to target the local audience of that particular area. However, when it comes to targeting an audience in a bigger scope, online marketing performs way better. The internet is everywhere, so the marketing campaigns are not area-specific (however, it can be made area-specific if need be). Thus, if your business requires you to target a global audience, then online marketing is the way to go.
In the marketing world, sometimes, you need to target a specific group in order to sell your product or service. This specific group can help to increase the sale of your product because they tend to have similar interests. Targeting this specific group can be very difficult in the traditional way of marketing as it is vaguer than online marketing.
In online marketing, there are many ways in which you can specifically select a certain group of people to target with your ads. These ads are very effective in generating leads and increasing sales. This is why niche companies are opting for online marketing more than traditional marketing ways as they help in generating more revenue.
Return on Investment
The traditional marketing ways require a lot of money as advertising in newspapers, billboards and print media can be very expensive sometimes. The troubling part is that sometimes, you don’t really get the return on what you invested. This does not mean that they don’t work; it is just that they can be a bit expensive sometimes.
On the other hand, online marketing is rather cost-effective and gives better results. It is very cost-effective and you have a lot of strategies to choose from. Thus, you don’t necessarily have to pay a lot for promoting your business online. Any good digital marketing company in India can help you choose the most cost-effective strategies that can fetch good results within your budget.
Time to Show Results
Traditional marketing works at a gradual pace and it takes time to start showing the results of the efforts put in it. However, online marketing is faster when it comes to giving results of the efforts put in it. Unlike traditional ways of marketing, online marketing starts showing the results the minute it is deployed. These results might not be drastic, but you can get an idea of how it will perform in the coming days. This is why more and more companies are opting for online marketing because they don’t have to wait indefinitely to get to know the results of their efforts.
Engagement of Audience
Traditional marketing uses a linear approach to marketing. This means that the message that it delivers is one-way. There is no way for the message receiver to revert to the ad in any way. On the other hand, online marketing follows an approach that is more engaging and is not linear. There are many ways through which one can connect with their audience when it comes to promoting their business through online marketing. Engaging your audience with your brand makes them feel a sense of exclusiveness and that makes them connect to you more. This is why more and more brands are using online marketing as a way to connect to more potential customers.
Considering all these, it can be rightly justified that online marketing has no doubt outraged traditional marketing not only in India but across the world.
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