A survey showed that when asking 1,000 children, around 30% of them aspire to be YouTubers one day. If you’re someone who also dreams of making it big on YouTube, you might be wondering how you can start building your brand and gaining a following in the beauty community.
As a beauty influencer, you’ll find that you need to expand your platform farther than just YouTube, but to Instagram, TikTok, and even the entire makeup industry at some point.
Figuring out how to get started can be the tough part. That’s why we’re here to help!
Be sure to keep reading for our complete guide on how you can become a beauty influencer.
Create Your Social Media Accounts
If you’re looking for the best way on how to become a beauty influencer, you’re not going to want to stick to one platform. Instead, start with two or three platforms that you know you can stay consistent on and start growing.
You’ll find that the more platforms you’re on, the more chance you will have to reach your target audience. Yet, the key behind gaining followers on social media is staying consistent.
Don’t make too many accounts that you know you can’t manage. Instead, work on starting a YouTube channel and Instagram account. You can expand from there if you feel like you have time to take on more throughout your day.
Set Up a Place to Record
Beauty influencers need a dedicated space in their home to record unboxing hauls, product reviews, tutorials, and so much more. Take the time to find somewhere in your house that you will be able to record videos and take pictures.
You might want to clear this space out and set up a cute background for your videos. That way, each video can be consistent with one and other, and people will start recognizing you when they see you on social media.
Another thing to do in your recording space is to spend some time organizing it. If you want to become an influencer, you’re going to have tons of makeup that you want to show off. You can get an awesome palette holder to display all your palettes easily and even show them off in your videos.
Be sure to check out https://forhervanity.com/product/bella-palette-holder/ for the palette holder and so much more.
Plan Your Content
Now that you have a place to record as well as somewhere to share it, you need content to post! On social media, there are tons of different types of posts you can make and share with your followers.
For example, if you’re wondering how to become an Instagram influencer, you’ll want to make sure you’re utilizing all Instagram’s features. Instagram has the main feed, stories, reels, and even IGTV. You should take the time to plan content for each of these different features so that Instagram will recommend your content to more people and you can start growing your following.
Take the time to sit down and brainstorm some ideas for the content you want to share. Many beauty influencers like to start with tutorials or beauty hauls when they go shopping. If you have one of these in mind, record it and see how it turns out.
You won’t become a beauty influencer without sharing your first piece of content so go for it!
Engage With Your Followers
As an influencer, your goal is to recommend products and services to your followers. Yet, when you’re starting, you need to make sure that your followers trust you and your opinions.
The best way to start building a trusting community is by growing a relationship with the people who follow you. Once you create posts on social media, make sure that you’re communicating with the people that engage with you.
If someone leaves you a comment, be sure to like it and respond. Creating a conversation is the best way to start as a beauty influencer. You can see the opinion of your followers and learn how to shape your channel from there.
Collaborate With Other Beauty Influencers
The best way to grow as a new beauty influencer is to collaborate with other influencers that are similar to you. You’ll find that collaborations can be beneficial to both parties as you’re both exposing your audience to a new beauty influencer to follow on social media. That is why many people choose to collab with other influencers.
Yet, how do you convince someone to collaborate with you?
The best way to convince someone to do a collab is by engaging with them on social media first. Make sure you’re following them, and you like, comment, or even share their posts. By showing interest in their posts, they will recognize you once you finally approach them.
Now, it is time to message them and ask them to collaborate. It is smart to have a clear idea in mind on what type of video or post the two of you will make as it is your idea to collab.
Be aware that a person can turn you down or not respond. Beauty influencers might be busy or they might not feel it is beneficial to them to collab at the moment. You never know what might be going on inside their head.
Whenever you create content for your social media accounts, make sure that you’re always being authentic and true to yourself. Potential followers will know if a beauty influencer is being fake, and it can be a huge turn-off.
Instead, make sure that you’re always yourself in front of the camera. You’ll find that it is much easier to be yourself and record content than it is trying to act like someone else.
Becoming a Beauty Influencer
As you can see, building a brand and becoming a beauty influencer doesn’t happen overnight. There is a lot of hard work and effort that goes into gaining a following on the internet. Yet, people that are ready to put in the time can achieve what they’re looking for when the time is right.
Are you looking for tips on digital marketing, business, or even finances? If so, you’re at the right place. Make sure you keep scrolling our page for more tips and tricks on information that you need to know!
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