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Thursday, May 13, 2021

Best ecommerce Trends To Drive Sales in 2021

We have reached a new year, a new decade, and in fact, the first one month of it seems passing but still, we are wandering for the new eCommerce strategies to adopt in 2021. In this new decade, we may see eCommerce gearing up for some major changes.

We can rhapsodize how eCommerce has impacted the lives of common people in the past decade. But at the end of the day, customers expect something new as the technology is continuously evolving. Well, where is eCommerce right now? If we check Statista, we find that by the end of 2020, the eCommerce market worldwide reaches a valuation of $3.5 trillion. It contributes to 14% of global retail sales.

The 2019 coronavirus pandemic was amongst the biggest factors in the last decade, to increase the demand in the eCommerce industry. After the lockdown, the stay at home shifted from weeks to months, and consumers have no options for shopping except the eCommerce stores.

Apart from the increased eCommerce sales, the new opportunities in different industries’ niches were previously untouched by the entrepreneurs. In 2021, eCommerce will continue to pace forward in ways that, pre-pandemic, would have seemed impossible. Apart from this general growth, the key factors which are contributing to this eCommerce growth are:

●      Changing Shopping Habits

As the lifestyle of consumers is changing, so are their shopping habits. And this has been a major catalyst for defining the growth of eCommerce. The eCommerce stores have broken the customers’ time-worn habit of physically visiting the stores. Thus, the customers find ordering on the screen and getting it delivered at their doorstep more convenient in comparison to visiting brick-and-mortar stores.

●      Digital Advertising

As the eCommerce market has expanded, so too has the competition. If you check platforms such as Instagram, Facebook, YouTube, etc. you may find a lot of social media advertisements about some products.  A lot of people check out these ads and get introduced to the eCommerce industry.

●      Increasing demand for a home-related

Niche such as entertainment, home goods, sanitation, etc. Although the lockdown has been over, the people have become habitual for social distancing.  This psychological impact is going to sustain for the long-term in the future. This gives many new opportunities for entrepreneurs. People will continue to order from eCommerce sites till they get mental satisfaction that it is safe to go outside.

If you want to get more traction in your eCommerce store, increase the traffic and then convert that traffic into faithful patrons then you must know the upcoming trends which are shaping the eCommerce industry.

The year 2020 was a massive year for the eCommerce industry due to the COVID pandemic. The pandemic sped up certain changes across different verticals and this acceleration will continue in 2021.


List Of Top eCommerce Trends In 2021

1. Customers will more prefer marketplaces than eCommerce stores:

Companies or businesses which are still not having a web presence have come online. But the consumer behaviour doesn’t guarantee fortune. Many new eCommerce stores are still lacking the proper backend infrastructure to meet the sudden traffic demands and shopping requirements.

While the eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. have built a very user-friendly infrastructure that can meet all the customer requirements.

❖    How to Utilize this?

Take it from another way and diversify your brand by listing your products on popular marketplaces. While it is essential to have a digital presence through an eCommerce store, what matters most is your customers’ convenience.

If your business is having a low presence, then become a seller on popular marketplaces. Also, it will help you in gaining high traffic and managing all the payment and shipping tasks.

However, don’t just get dependent on these marketplaces. You can’t get the data of your customers when you are selling through Amazon or Flipkart which will put restraints on your brand growth. The best solution is to drive customers by offering them limited edition products that create urgency and scarcity.

2. ECommerce will not be limited to B2C

We have seen a huge disruption in the eCommerce industry in 2020. Consumers were having no other option to get everything essential for sustainability. The purchases were not limited to food, fashion, or gadgets but now groceries, furniture, and even vehicle parts are joining this industry.

This change of 2020 has slightly gone down as the lockdown got over but hasn’t been completely stopped. This shift of eCommerce from something people became more dependent on rather than just convenience will mean that the companies have to adapt the strategies correctly.

❖    How to Utilize this?

Whether you are a manufacturer, wholesaler, or anything else, start D2C or D2B selling. The products that you are selling can now sell online hence it is better to directly reach the customers. Create an online catalogue that will contain all the products then build a user-friendly experience.

3. Self-service platform will have a demand

There was a time when taking your business online was an arduous process. However, with the evolution of web development technologies, and eCommerce development technologies, it has become a Cakewalk.  2020 has changed the narrative and shown us that small businesses or startups can digitally pivot their business.

❖    How to Utilize this?

Instead of taking the expensive route of hiring developers, it is better to search for eCommerce development companies like us who can take care of everything from us. If you are already an established brand then just going online will drive up your sales else you have to also take digital marketing services.

  1. Shoppable video ads on social media platforms

Usage of social media is not going to decrease in 2021, and now online business has to advertise in creative ways on channels such as Instagram or Youtube. People are spending hours browsing social media content especially videos. This video has become a perfect channel for reaching your audience.

Many established brands have already begun to place ads in stories on apps like Instagram and Snapchat. This is something evolving in social media selling. In 2020, we have seen Facebook launch Instagram Shops and Shopify partner with TikTok. In 2021, we can observe something big.

❖    How to Utilize this?

Video is another dimension of product marketing. If you are a D2C brand, then you must make videos of your best-selling products and use them on social media channels where it is easy to reach the audience.

The videos can be of different types such as unboxing, tutorials, out-of-the-box features. You can also create a slideshow of the product images.

  1. Omnichannel selling will be the norm

Omnichannel selling can be a new normal in 2021. We have already seen things with cloud platforms moving into space using tools like Amazon Personalize and Pinpoint. It can disrupt the industry differently, but in the end, it is omnichannel selling, and such capabilities will be cheaper and accessible in 2021. Most of the customers prefer to see the content in multiple ways. Desktops, mobile phones, and tablets were just scratch. And as we mentioned earlier, brands are finding many different ways through social media.

AWS products Amazon Pinpoint and Amazon Personalize let the businesses improve the customer experience and communicate with customers across multiple channels.

❖    How to Utilize this?

Understand your customers and know what matters most to them. Also, find out the channels which they mostly visit. Currently, the customers are finding a cohesive buying experience across multiple channels. For this, brands are also using headless commerce architecture for delivering instant content and products to any screen using APIs. You must focus on the channels where your customers spent time most.

6.       Analytics will matter most

In the eCommerce world, the data will be the new oil. When you will gain customer data it will help you to provide a better experience to them. Many brands are focusing on basic yet vital metrics such as click-through rate on specific campaigns and conversion metrics to know from which platforms their traffic and sales are coming. In 2021, many other data capabilities will uncover and get even more granular.

❖    How to Utilize this?

Check what data you are currently having about your customers and eCommerce store. Can you get some meaningful insights from it? If not, then you must upgrade while let’s drill down into the data. If you can’t then you must use other platforms to get more data with meaningful results such as:

  • Audience segmentation based on location, age, gender, buying habits, spending, etc.
  • By which channels customers are reaching your store
  • Which content leads to more conversions
  • Ready-made reports
  • Integration with CRM, CMS to gain a full view of your eCommerce business.
  1. Influencers can become brand partners

Many eCommerce brands have used influencers to promote their brand and leverage their vast audience. As per the Influencer Marketing Hub, the influencing marketing industry reached $9.7 Billion in 2020. There are many reasons why influencers are a boon for eCommerce brands. Many eCommerce brands have a content problem such as they can’t create highly enticing or large-quantity content to support their marketing efforts. In 2021, we can see that the brands will be looking for influencers to support their content creation.

❖    How to Utilize this?

Find influencers of your niche and take help from them to create content for your business promotion:

  • Create a list of influencers who share your brand value
  • Build a relationship with them by helping them to grow their audience or providing free merchandise.
  • Give them the freedom to create content in their way.
  • Leverage new features of social media platforms since the algorithm rewards the adoption of these new features. E.g., Reels on Instagram have more organic search than regular posts or stories.
  • The content shouldn’t be limited to ads but it should provide value for the customers


8. AI will be less artificial and more beneficial

AI has given many benefits in the previous years but it may change a lot in 2021. We have seen concepts such as machine learning, chatbots, voice search, etc. the brands can leverage AI to yield real business impact.

AI is already being used for the product recommendations on customers’ search or buying history. Voice search on the other hand is also rising. It can also assist the backend to make inventory predictions.

❖    How to Utilize this?

Start using AI from today and stop procrastinating it for the future. Use AI tools that can streamline the marketing operations, improve user experience and perform critical tasks for your business much faster.

There are many tasks while running eCommerce for which you will require the assistance of artificial intelligence.

9. Personalization will cross the purchase to making a band

Customers prefer to buy from that store which provides an experience tailored to their needs. Personalization is not just limited to product recommendations but it is also having space in email marketing, advertisements, etc.

❖    How to Utilize this?

Personalization can build a long customer relationship by analyzing customer information and remembering things such as their last purchase, type of items they prefer to buy, etc. You should use this information stored in a CRM database for creating a personalized customer experience.


Wrapping Up

In this article, we have gone through several trends that have a huge impact on the eCommerce industry in 2021. Hire the best eCommerce development services  From India, which has expertise in developing eCommerce stores from scratch, upgrading versions, updating new features & functionalities, and maintenance.

Thanks For Reading




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