Moving images have many advantages in marketing a company compared to pure text or audio content. Videos also play a major role in social networks. In this article I will explain to you what you should pay attention to when producing company films. You will also get to know that how explanatory videos can be used for marketing your company and how it must be designed in order to be effective for the target group.

There are various ways to increase customer loyalty. But why should we use videos of all things? Quite simple, because moving images offer a whole range of advantages.

Advantages of Video marketing for your company

Successful marketing is characterized by the fact that it reaches people. This is exactly what videos are particularly good at. They don’t just carry information. Due to their audiovisual design, they trigger emotions in the consumer and thus attract more attention from the target group. 

But moving images can do even more. Videos are increasingly being used as the preferred channel for information gathering and are therefore more likely to attract the attention of potential customers. This is due to the fact that the content is easier to understand that texts due to the audiovisual representation. Texts can be scanned faster. However, videos appeal to several senses at the same time and are therefore often more memorable. That’s why it is quite important to get an explanatory or animated video for your brand or business in order to enhance its recognition. Since creating videos is quite a difficult task and requires professional approach like App development Texas or any individual expert, hiring such experts is worth considering. 

An image can convey a variety of information that our brains can easily decipher. Spoken texts complement the content. Eyes and ears work at the same time and form the overall picture in no time. A significant advantage over written texts. These must first be read and understood holistically in order to be able to evaluate the content according to relevance – they need full attention. We can be sprinkled by videos and still receive all information, content that is very memorable due to the design options and the dramaturgy of the format.

In addition, videos can be integrated at various online touch points of a company: on their own website, in social networks – for example Instagram or Facebook – as well as on video platforms such as YouTube. This is also why videos are characterized by a high reach. They can also be called up in a timely manner – that is, whenever the respective user has time. You do not have to adhere to a fixed or predetermined program. This increases the chance that many people will see the video, which in turn creates a good basis for winning new customers.

Explanatory videos as an example – format with educational character

In marketing, short films can be designed in such a way that they give the viewer an insight into the production processes of a company or serve as a guide when using a specific product. The main thing is to build a connection between the viewer and the company.

Emotions play a particularly important role in explanatory videos. These special formats show how companies manufacture the products, which machines are used and how the raw materials change a bit more after each work step to what ultimately results finished product is. This reveals information that you normally don’t get about a company – it is a secret, so to speak. In this way, the viewer is granted an advance of trust, which the latter at best returns as a new customer.

Aside from a look behind the scenes of a company, an explanatory video is a good way to familiarize potential new customers with very complex information and facts about the provider and its products (customer education). In this way, explanatory videos provide eye -opening moments and create clarity with the aim of convincing the viewer of the company.


In a modern marketing mix, video marketing is indispensable these days. Information reaches the target group via moving images on an emotional level with the aim of establishing a connection between customers and companies. Videos get more attention than plain text, with films focusing on the essentials and not being too long. A meaningful dramaturgy in the sense of storytelling can be decisive for the success of explanatory videos and image films.

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