Are you one of the non-salespeople who eagerly wants to hone your selling techniques? If you wish to attract new customers into buying your product or service, you’ve come to the right page.
Here, you’ll learn the tried and tested sales tips and techniques that sales professionals employ on a day-to-day basis.
Sales Should Focus on the Buyer
The usual error of many sales reps is that they emphasize more on the business. And while this is good, they often neglect their prospects.
For more effective sales, you should try to put yourself in your customers’ shoes. Will you heed the advice of a service that utilizes general sales techniques? Probably not. If this turns you off, you can expect the same thing with your buyers.
That said, your sales calls should focus on your leads. Learn everything you can — their behavior, wants, needs, and pain points. Doing so will help you make a more effective sales pitch.
Use Consultative Sales Techniques
Although you’re a member of the sales team, you should act like a doctor when dealing with buyers. That means that if you want to close more deals, you need to learn how to consult with them.
The consultative sales process lets the customer talk 80% of the time while you do the remaining 20%.
And as you do so, you should never forget to:
- Listen to the prospects’ pain points
- Ask the correct questions
- Provide solutions that will help them out
Remember, your solution should jive with the item you are selling. If not, you might need to look for other leads.
Education is Vital for Sales
Several years ago, customers always fell for the hard sell. But today, prospects put more faith in salespeople who are experts in their respective fields. To achieve such success, you need to get your brain into overdrive.
It’s not enough to identify the features and benefits of your product. You need to possess valuable knowledge by:
- Researching more about the business or the industry
- Interacting with your potential customer
- Reading up on the data related to your company
After diligent research, you’ll be able to create something of value, like books, videos, how-to guides, webinars, and consulting sessions. With these resources, your sales teams can generate more revenue.
Start Selling By Asking a Question
Wondering what’s the best way to approach a prospect you’re meeting for the first time? If you want to make a sale, you should ask a question first. Not only is this a good conversation starter, but it can help you learn more about the person.
But you must ask the right question and do so one at a time. You don’t want to overwhelm your buyer with a barrage of queries.
Tell a Convincing Sales Story
While knowing the science behind your product is crucial to making a deal, telling a story seems to be a better way to do so.
Facts, without a doubt, are fascinating. However, only a few people are interested in numbers and statistics.
If you wish to make sales, you should tell your prospect a story instead. It helps evoke emotion, making it a big deciding factor among many clients.
So instead of sharing a number like, “90% of our customers love our product,” it’s best to show an anecdote on social media instead.
Be Persistent with Selling
Marketing is not an easy thing. You need to communicate with your prospect at least five times before you get a positive response from that person.
That said, you need to be persistent with your sales. Persistent, not pushy.
So how are these two different? When you’re persistent, you’re always free to take questions or offer assistance to every lead. You make yourself available and accessible so that they can contact you whenever they need to.
This is why you need to take action on nurturing your prospects from the start. Although it may be tiring, this will help build consumer confidence — something you can eventually turn into sales.
Rejection is Part of the Sales Process
As a non-salesperson, it is disheartening to hear a ‘no’ after every call. But this rejection is something you should take in stride. Remember, even sales experts get rejected once in a while.
Like they always say, fall seven times and stand up eight. Don’t let these rejections undermine your confidence.
Instead of walking away defeated, you should ask why your client said no. Not only will this help you understand the rejection, but it can help you develop a technique to counteract these in the future.
At first, it can be hard to make a call as a non-salesperson. But as long as you follow these proven sales tips, you can land deals like a pro.