Do you run or manage a sales team? Are you wondering about the secrets to sales team motivation?
Your sales team is critical to the growth of your company. They help customers, keep track of inventory, and provide important information. They’re also critical to helping you meet your weekly, monthly, and annual goals.
Managing a sales team well is a very important contribution to your organization. Yet how will you know how to do this effectively?
Here’s what you need to know about sales team management.
1. Make Your Goals Clear
Clear sales goals can help your sales team to manage their time, as well as know whether or not they’re meeting your expectations. Your team will know whether they’re over or underperforming and change their work habits if need be.
It’s important to keep your goals at a healthy level. If they’re too high, your team will quickly lose motivation. If they’re too easy to reach, your team will likely begin slacking off.
You’ll want your employees to know what is considered satisfactory performance, as well as how they can exceed expectations.
2. Invest in Good Training
Your sales team will need efficient, motivational training to perform at their best. You can offer conferences, in-person workshops, and even online courses that can help them learn, grow, and be at the top of their field.
You can teach your team to discover their own strengths, handle objections, or give an effective presentation. They may need help learning to use certain software or to get motivated. Your sales team could also benefit from practice with follow-ups or product demonstrations.
Your sales team may need some more information that will help them know what sets your brand apart from others. The right type of training will leave them feeling better equipped and capable of bringing loyal customers on board with your products or services. And they may be more inspired to do even better work!
3. Give Incentives
Rewards are a huge motivation for some salespeople, and it’s important to let your staff know you appreciate their hard work.
Employees can be motivated by monetary rewards, such as a cash bonus or gift card. Sometimes, even a small amount is a nice goal to work toward. You can also offer extra vacation time, days off, or work-from-home time.
In some cases, it helps to allow employees to choose their own rewards. They may appreciate a dinner out or an offer to babysit for free. You can give them a checklist of options and see what will make individuals feel the most valued.
Your team will feel that they have a goal and something to brag about when they go home.
4. Give Public Recognition
Many employees love public recognition, even if they won’t admit it. You can recognize your employees for the smallest accomplishments at meetings or through e-mail blasts.
For example, maybe one of your salespeople made a sale outside of your target demographic or stayed late one day to help out another employee. These are the kind of unsung deeds that should be celebrated.
Recognition lets your staff know that you really do see and appreciate their extra efforts. It can also motivate other staff members to seek similar approval.
5. Hire Carefully
If you want a skilled, enthusiastic sales team, you’re going to need to make good decisions when you hire. You’ll have both experienced salespeople and fresh workers looking for jobs.
You may have people with experience using various software or sales equipment. They may have worked in a different industry with skills that could transfer over to yours with a little extra training.
It’s important to keep an open mind and consider how someone will perform in your setting. If you’re looking for vigorous enthusiasm, for example, you may not want to choose someone who has more experience but seems bored with the profession. However, you’ll want to honestly assess how well someone will be able to handle the day-to-day aspects of the job.
6. Implement the Latest Technology
If you can afford it, it helps to be able to get the latest tools for automation into your place of work. This frees up your employees to focus on the customers and marketing.
For example, click-to-call features will allow calls to be automatically made or recorded. You can also help them do better business with productivity platforms that will help them make pitches more effectively. An example is Hub Technical Sales Solutions.
7. Create a Positive Company Culture
No one likes to work in an environment where people seem dragged down. Strong company culture will contribute to productivity, morale, and employee loyalty.
You can encourage a positive attitude in your place of work by modeling it and rewarding those who are always cheerful, even if it’s just with a compliment. It also helps to be a good listener.
Positive company culture will also involve a focus on employee wellness. You can provide incentives such as gym memberships or free yoga classes to keep your staff happy and healthy. Encourage employees to stay home when they’re feeling sick.
Meaning and purpose are all an important part of employee satisfaction. Come up with a mission statement that your employees help you build. They will feel that they are a part of something important and long-lasting.
Sales Team Management
Sales team management is an important job that contributes directly to the productivity and morale of your company. With the right strategy and the right attitude, you could have a motivated, successful sales team in no time.
Don’t stop getting smart about your business and lifestyle now. For more information, read more posts on our blog today.