Do you own or operate an auto repair shop? If so, you probably have more than a few tasks to handle that take priority over marketing efforts.
Even though this mindset is completely understandable, you are doing your auto shop a huge disservice by not investing time and effort into auto repair shop marketing.
If you are ready to gain new customers and build your business, keep reading. Here you can find some effective and actionable auto repair shop marketing tips you can start using today.
- Send Emails Regularly
Do you collect customer emails? Do you do anything with them? If not, now may be a good time to start an email newsletter.
Email is considered a direct line of communication that will help you stay in touch with your customers. However, it will only be effective if you can follow a few best practices. These best practices include:
Get to Know Your Audience
Before creating relevant and useful content, you need to know who your target audience is. Using software like https://www.tekmetric.com/ can help you with this.
If you know who you are trying to reach, you can generate more interesting and compelling content for your audience.
Segment Your Audience
While you build your email list, be sure to use tags to identify certain habits or qualities of specific customers. Once you have this segmented, send email messages to the segments with content that are related to their wants and needs.
Offer More Than Just Promotions
While everyone loves a deal, you don’t want to bombard your customers with promotions and advertisements. Work to balance email messages by sharing valuable and useful content.
- Create Local Name Recognition
Creating an attractive logo is a must for your auto repair advertising. There are two reasons this is so important:
- Look like a trustworthy and professional business
- Create name recognition
Both things result in more customers to your business.
Take time to put yourself in your potential customer’s shoes. What would you do if your car stopped working and you didn’t have someone to look at it and figure out what is going on?
You may know about an auto repair store in town, but there is no sign. Another service has a huge sign and clearly states what the business does. Which one would you choose?
Most people are going to go with an easily recognizable shop. They have made it clear what they offer and that they are a contender in the area. This is what you need to do, too.
- Create a Blog
A quality blog is going to help your search rankings and SEO. It will also help you connect with local customers while establishing yourself as an expert and authority in the industry.
In fact, building a blog is one of the smartest ways to advertise any small business.
It is best to post a few times a week and to mix up the content. You can do this by creating articles focused on keywords that are helpful and informative.
Some of the most effective and engaging types of content for auto shop owners include:
- History of cars
- How-tos for repairs
- Automotive industry news
- Car maintenance tips
When you offer direct value, then you are going to create a relationship with your readers. They are also going to keep coming back for more.
By creating expert content, you can build trust. This is especially true when it comes time for someone to trust you with their vehicle.
- Send Customized Deals and Service Reminders Through Text or Email
When you provide a personalized shopping experience, you will make your auto shop stand out. Take time to collect data from your customers and build profiles that let you see when the client needs to come back for service.
Once you have done this, you can send personalized, targeted reminders and other deals to your customers via SMS or email.
- Host a YouTube Channel
Like your blog, if you create a YouTube channel, you can show your customer’s your skills and abilities. When you post explanatory videos on YouTube and then embed them on your website, you provide free expertise to your customers.
When this is done, they will be much more willing to buy into your advertising efforts. Also, you can promote your services by highlighting the repairs or services that require a customer to bring their vehicle into the shop.
- Create a Follow Up Program
You can also stay in touch with your customers by following up with them once they have visited your location. Implement a program that requires you to call every customer once they complete service with your shop.
This is a marketing strategy that will let you acquire first-hand feedback about performance. It will also help you build a deeper and more personal connection with your customers.
Get Your Auto Repair Shop Marketing Right
When it comes to effective auto repair shop marketing, there are more than a few things you can do to improve your results. Be sure to keep the tips and information above in mind, as they will help you with your efforts.
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