Today, video content is the number one focus of marketers and audiences alike. Thus, if you want any chance of rising above your competition, you need informative, attractive, professional video content.
So, at the moment, how does your business compare? Will your videos get through to your audience or be lost in a sea of similar content?
Sorry, we didn’t mean to scare you. Actually, we’re here to help. We have in this guide the top 3 video content management tips you need.
Specifically, we’ll teach you whether it’s better to DIY or outsource your videos. And we’ll explain the biggest points to focus on when creating and managing video content. To learn more, read on.
1. Should You DIY or Outsource?
Is it better to make your own videos or to outsource? Actually, it’s best to do both.
For the best quality videos, you should hire professional video marketers. They can handle the more complex videos involving actors and expert cinematography and what have you. Mainly, these companies are great for producing the type of high-quality commercials you’d expect to see on TV.
Plus, they can teach you a lot of pointers you can use to create your own content. And that’s exactly what you should do. You see, there are many types of videos that are very easy to do yourself, especially after you gain a few tips from the pros you hired.
When to DIY
For example, the next time you host a live demo of your products, get it on camera. Or, do a simple unboxing video with a stationary camera and a single spokesperson opening, using, and describing your product.
Also, a lot of your blog content can be repurposed as a video. Even a simple slideshow with a voiceover would work.
For that matter, you can outsource specific parts of the video-making process, like voiceovers. Go here to learn more about voice overs for your video content.
2. Should You Focus on Quantity or Quality?
This is another situation in which you should choose both options. Quantity is no good without quality and vice versa.
However if you’re forced to make a choice between the two, choose quality. Bad quality videos can hurt more than they help. And then, all the time and money you spend creating them is wasted.
3. Gift While You Sell
Nobody likes a salesperson. More accurately, none of us like being sold to because we just don’t fall for it. We all know that the only thing the salesperson cares about is making money off of us.
That’s why all of your videos must provide something valuable for free. For example, if you sell automotive supplies, your video can teach viewers how to replace their headlights (with your brand of headlights).
This information is a valuable gift that you provide for free. That’s the type of content people actually want to watch. Plus, it gives you the chance to showcase your product.
Remember These Video Content Management Tips
These video content management tips are vital to the marketing success of your small business. Remember this guide and follow these tips for an effective video campaign.
Now, are you looking for the best tips on sales, lead generation, and other important business aspects? Then check out our Business blog for excellent content on all of these topics.